SEO is vital for driving online traffic. Here are six free tools to help your business optimise your website, analyse performance, and stay competitive.
Google Search Console is an essential tool for maintaining and monitoring your website’s presence in Google search results. It provides valuable information about how Google crawls and indexes your site, identifies and fixes issues, and offers insights into search queries. By regularly checking Google Search Console, you can ensure that your website is optimized for search engines and discover opportunities for improvement.
Google Analytics is a robust analytics platform that provides valuable insights into your website’s performance. From tracking user behavior to identifying traffic sources, Google Analytics helps businesses understand their audience. This free tool allows you to measure the effectiveness of your SEO strategies, track conversions, and make data-driven decisions to improve your online presence.
For businesses using WordPress, Yoast SEO is a must-have plugin. This tool helps you optimise your content for search engines by providing real-time suggestions based on best SEO practices. From optimising meta titles and descriptions to ensuring proper keyword usage, Yoast SEO streamlines the process of making your content more search engine-friendly, ultimately improving your website’s ranking.
Discover what questions and queries users have related to your industry with AnswerThePublic. Use this valuable information to create content that addresses the needs and concerns of your target audience. It’s great when looking for Frequent Asked Questions for your pages!
Page speed is a crucial factor in SEO. GTmetrix analyses your website’s loading speed, identifies areas for improvement, and provides actionable recommendations to enhance user experience and SEO performance.
Understanding the right keywords is essential for SEO success. Google Keyword Planner helps you discover relevant keywords for your business, analyse search volumes, and plan an effective content strategy. It’s also completely free!