Email Marketing Agency

Stop sending average emails to your subscribers and instead leverage the expertise of a premier email marketing agency to supercharge your email campaigns, helping you increase sales and engagement through highly effective email marketing strategies.

Partner with us and increase your email marketing conversion rate today!

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Email Marketing Agency NZ

Partner with us today and put your business in front of the right people at the right time on search engines.

Where to begin?

To embark on a successful email marketing journey, we will begin by defining your objectives and target audience. Understand what you and your business aim to achieve with email marketing, whether it’s driving sales, nurturing leads, or enhancing customer loyalty. Next, we’ll build a high-quality email list. Once we have set-up your email marketing platform and have an email list we can segment your email list to send tailored content to different groups within your audience. Most importantly, we will create engaging email content with compelling subject lines, visuals, and valuable information.

Building a strong foundation and continually learning from our email marketing efforts will help your business make the most of this valuable marketing channel.

Can email marketing improve my marketing?

Email marketing can enhance your overall marketing strategy by enabling personalised communication, segmenting your audience for targeted campaigns, and automating workflows. It’s cost-effective, provides measurable results for data-driven decision-making, and fosters lead nurturing over time.

Where do you need to be?

The ideal stage for your business in email marketing depends on your specific goals and resources. At the outset, we will focus on building a quality email list and crafting engaging content. As your email marketing matures, progression to segmentation, personalisation, and automation will help boost engagement and conversions.

Why is email important?

With its ability to nurture leads, reinforce branding, gather feedback, and support cross-promotion, email marketing remains a powerful tool for building and sustaining customer connections in today’s digital marketing landscape.

Email marketing can enhance your overall marketing strategy by enabling personalised communication, segmenting your audience for targeted campaigns, and automating workflows. It’s cost-effective, provides measurable results for data-driven decision-making, and fosters lead nurturing over time.

The ideal stage for your business in email marketing depends on your specific goals and resources. At the outset, we will focus on building a quality email list and crafting engaging content. As your email marketing matures, progression to segmentation, personalisation, and automation will help boost engagement and conversions.

With its ability to nurture leads, reinforce branding, gather feedback, and support cross-promotion, email marketing remains a powerful tool for building and sustaining customer connections in today’s digital marketing landscape.

Email Marketing Automation for Your Business

Email marketing is essential for businesses as it offers a cost-effective, and personalised way to engage with your audiences, increase sales, and build brand recognition, making it a vital tool for achieving marketing objectives and maintaining competitiveness in the digital era.

Our proven methods for success

Email Marketing Services

Email design is vital for your business because it creates a strong first impression, reinforces branding and improves user experience.

We will use email marketing to boost click-through rates, ensure message clarity, facilitate compliance, encourage engagement, provide valuable analytics data, and increase revenue.ย 

Brand voice refers to the distinct and consistent personality, tone, and style of communication that a brand uses in its messaging and interactions with its audience. It reflects the brand’s values, identity, and the emotional connection it aims to establish with your customers.

A well-defined brand voice helps in creating a memorable and relatable brand image, making it easier for customers to connect with and trust your brand.

Automation is a crucial part of email marketing as it streamlines tasks, boosts efficiency, and ensures consistency in brand messaging and campaign execution. It allows usย  to harness data-driven insights, personalise marketing efforts at scale, and manage leads effectively.

For your business, the benefits of automation include improved marketing return on investment (ROI), reduced costs, and access to highly targeted and personalised campaigns. Meaning we can quickly adapt strategies based on real-time data, leading to more effective marketing initiatives.

Welcome email flows are indispensable for your business as they establish a positive first impression, boost engagement, personalise content, introduce the brand, build trust, nurture leads, and often achieve higher open rates. We will use them to lay the foundation for lasting customer relationships and effective marketing campaigns.

Abandoned cart emails benefit e-commerce businesses by recovering potential lost sales, improving conversion rates, engaging customers through personalisation, and collecting valuable data for optimization. They are cost-effective and can also help retain customers and build stronger customer relationships, ultimately contributing to increased revenue and business growth.

Audiences are essential in email marketing because they enable you to send personalised, relevant content to specific groups. This leads to higher engagement, conversion rates, and customer loyalty, reduces unsubscribes, all while optimising your marketing budget and refining strategies.

In essence, understanding and segmenting your audience is fundamental to successful email marketing. It allows us to deliver the right message to the right people at the right time, ultimately driving better engagement, conversions, and overall marketing success for your business.

Why The Digital Guys?

We are committed to delivering exceptional results that drive real business growth. Here are some reasons why you should choose us:

Results-driven approach

We are dedicated to achieving tangible outcomes for our clients, be it boosting website traffic, generating increased leads, or enhancing online sales performance.

Experienced team

Our team of digital marketing experts has years of experience in the industry and stays up-to-date with the latest trends and technologies in website development, SEO and paid advertising.

Customised solutions

We recognise the uniqueness of every business and customise our digital marketing strategies to align with each client’s requirements. We are happy to work with small, medium or big companies.

This is what our clients say

(from 100% real clients – we don’t buy reviews)

Luci MUNDOprints
Luci MUNDOprints
2023-12-09
Mauricio and Calebโ€™s expertise in Google Ads and SEO is invaluable. Their work impresses with efficiency, expertly managing sudden issues and delivering quality results consistently. Weโ€™re really happy with our ongoing collaboration and look forward to continuing our partnership with their digital marketing agency. -Luci
Kai Schaedlich
Kai Schaedlich
2023-11-30
Caleb and Mauricio are incredibly helpful and knowledgeable, always available to help and answer my questions. We've experienced significant growth with Google Ads since working with them. They explain each strategy they implement and offer guidance on industry best practices. I highly recommend this digital marketing agency. Thank you!
Lucia Xiao Property Investment Mentor
Lucia Xiao Property Investment Mentor
2023-11-09
I have had the pleasure of working with Mauricio and Caleb over the past three months, and I must express my utmost satisfaction with the outstanding SEO results they have delivered. Thanks to their expertise, we are now ranking number 1 for several keywords. I highly recommend their services to anyone seeking top-notch SEO solutions on Google. The level of professionalism and effectiveness they bring to the table is truly commendable.
Bloom Acupuncture
Bloom Acupuncture
2023-11-06
I can't recommend Mauricio enough. My Google Ad's were floundering, so I asked Mauricio to review and manage my account. He did an extremely thorough review, and proposed a new campaign set-up that has since been bringing in lots of traffic and conversions. He is very quick on turn-around time, very knowledgeable and open to any questions or suggestions I have. Highly recommend.
Alana Dell
Alana Dell
2023-10-06
Mauricio and team have transformed our Google Ads and we're getting SQLs for the first time. They're easy to work with, do a thorough job and always look for ways we can improve. They know their stuff, are much better than other agencies we've tried and I highly recommend them.

Request a Free Email Marketing Plan

Complete the form below and one of us will contact you to arrange a time to discuss your Email Marketing needs. ๐Ÿ™Œ๐Ÿผ

๐Ÿ‘‹ FAQs

Check out some of our clients’ frequently asked questions about Email Marketing and our Email Marketing services. If you can’t find the answer you’re looking for in the section below, feel free to reach out to us!

Email marketing is a fundamental and highly effective digital marketing strategy your business can use to communicate with your audience, engage with customers, and drive various marketing goals. It involves the process of sending targeted emails to a group of recipients who have willingly subscribed to receive these messages. These emails can serve various purposes, including promoting products or services, sharing valuable content, building brand loyalty, and nurturing leads through the sales funnel.

Email marketing is a versatile tool that allows us to maintain consistent and personalised communication with your audience. Here’s a closer look at some key aspects of email marketing:ย 

  • Targeted Communication: Email marketing enables us to segment your audience based on various factors such as demographics, behavior, and preferences. This segmentation allows us to send tailored messages that resonate with specific groups of subscribers, increasing the chances of engagement and conversion.
  • Relationship Building: Beyond its promotional aspects, email marketing serves as a powerful means to build and strengthen relationships with your audience. By delivering valuable content, industry insights, and personalised recommendations, you can foster trust and loyalty over time.
  • Cost-Effective Marketing: Compared to traditional marketing channels like print media or direct mail, email marketing is highly cost-effective. It eliminates the need for printing and postage costs and allows you to reach a global audience with minimal investment.
  • Automation: Email marketing platforms offer automation features, enabling us to schedule and send emails automatically based on triggers or specific time intervals. This automation streamlines our marketing efforts, allowing your business to maintain a consistent presence in your subscribers’ inboxes.
  • Measurable Results: Email marketing provides detailed metrics that allow you to track the performance of your campaigns. Key metrics include open rates (the percentage of recipients who open your emails), click-through rates (the percentage of recipients who click on links within your emails), conversion rates, and more. These insights enable us to assess the effectiveness of your email campaigns and make data-driven improvements.

Email Marketing Automation is a strategy that harnesses technology to streamline and personalise email campaigns. We will set up automated workflows triggered by user actions or events, enabling us to send relevant emails without manual effort. This approach saves time, enhances personalisation, and boosts engagement with your business. With features like drip campaigns, behavior tracking, and A/B testing, Email Marketing Automation optimises communication with subscribers. It’s also valuable for lead nurturing and integrates seamlessly with other marketing tools, making it a vital component of modern email marketing. Ultimately, it ensures the right message reaches the right recipient at the right time, enhancing campaign efficiency and results.

Determining the ideal frequency for your email marketing campaigns involves understanding your audience’s expectations and content relevance. We begin by considering your subscribers’ preferences and segment your list accordingly to send more targeted content. Maintaining consistency in your sending schedule fosters trust, whether you choose to send emails weekly, bi-weekly, or monthly. A/B testing can help pinpoint the most effective frequency, ensuring that each email serves a purpose and provides value.

Email marketing software is specialised software designed to streamline and enhance email marketing campaigns. It equips us with tools to effortlessly create, send, track, and manage your businesses’ email communications. This includes features like customisable email templates, contact list management, and automation capabilities to trigger emails based on subscriber actions.ย In essence, it’s an essential tool for executing effective email marketing strategies with efficiency and precision.

Both Klaviyo and Mailchimp are popular email marketing platforms, but they have different strengths and may be better suited to different types of users or businesses. Here’s a brief comparison of the two:

Klaviyo:

  • E-commerce Focus: Klaviyo is known for its strong integration with e-commerce platforms like Shopify, Magento, and WooCommerce. It offers robust features for segmenting customers based on their shopping behavior and making highly personalised product recommendations.
  • Advanced Automation: Klaviyo is praised for its advanced automation capabilities. You can create intricate email flows based on specific triggers and conditions, making it ideal for businesses that want highly tailored customer journeys.
  • Data-Driven Insights: Klaviyo provides in-depth analytics and data tracking, helping businesses understand customer behavior and campaign performance at a granular level.

Mailchimp:

  • User-Friendly: Mailchimp is known for its user-friendly interface, making it a good choice for beginners and small businesses. It offers a simple drag-and-drop email builder and easy-to-use automation workflows.
  • Marketing Suite: In addition to email marketing, Mailchimp offers features like social media management, landing page creation, and basic CRM, making it a more comprehensive marketing platform.
  • Templates and Content Studio: Mailchimp provides a library of templates and a content studio for storing images and files, simplifying the creative aspect of email campaigns.

The choice between Klaviyo and Mailchimp ultimately depends on your specific business needs and preferences. Here at The Digital Guys we are experienced with both platforms, to give you the best results regardless of the software you have.ย