Niche: Electrician Services
Service: Google Ads
A Tauranga-based electrician had been working with another agency for three months and received just 19 leads total, that’s around 6 leads per month, far below his target of 20 per month. His campaigns were filled with low-intent, broad keywords and lacked focus on customers ready to book.
We rebuilt the Google Ads account with a focus on conversion-ready traffic:
Used only commercial-intent keywords
Crafted ad copy and landing experiences for high-intent local searches
Streamlined budget into the best-performing locations and services
Improved bidding to reduce wasted spend and boost visibility
Google Ads:
Without increasing the ad budget, we delivered:
40 leads per month on average — that’s over 6x the previous results
2–5 leads daily, with consistent performance
$2.50 reduction in cost-per-click, improving ROI
12.7% increase in impression share, capturing more of the local market
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