Niche: Legal Services
Service: Google Ads
This legal client came to us with underperforming Google Ads campaigns. While traffic was decent, the conversion rate was low, meaning they were paying for clicks but not getting enough qualified leads. The problem wasn’t just the ads – it was also the landing page experience.
To turn things around quickly, we took a combined CRO + Ads optimisation approach. Key changes included:
Added a quick contact form to make it easier for users to enquire
Improved page speed, especially on mobile
Restructured content around key search terms to match user intent
Enhanced mobile usability to reduce friction
Refined Google Ads targeting and copy to align better with commercial-intent searches
Google Ads:
Within just two weeks, results were undeniable:
+7% increase in conversion rate
125 more leads
$8.50 reduction in cost per acquisition (CPA)
By focusing on both traffic and user experience, we helped this client turn more visitors into actual leads — fast.
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