Niche: Indoor Plant eCommerce
Service: SEO Strategy, Implementation & CRO
In October 2024, a plant-focused e-commerce store was struggling with limited organic visibility, ranking for only 19 keywords. The website faced challenges such as minimal content, under-optimised product pages, and a lack of structured keyword targeting. Despite offering a diverse range of indoor plants, the site wasn’t attracting the organic traffic it deserved.
To improve rankings and visibility, we implemented a focused SEO approach tailored to the plant e-commerce space:
We conducted a full audit to resolve crawl errors, improve load times, ensure mobile responsiveness, and implement structured data for better indexing.
We identified high-intent keywords like “rare indoor plants” and “buy indoor plants online,” as well as specific plant names, then mapped them to specific product and category pages.
We optimised meta titles, descriptions, headers, and product content to improve relevance and help pages rank for target queries.
We introduced blog content around plant care, styling tips, and indoor gardening to support SEO and bring in long-tail traffic.
We acquired backlinks from reputable gardening blogs and directories to build domain authority and strengthen organic visibility.
Organic Impressions:
Organic Clicks:
Ranking Organic Keywords:
Over six months, from October 2024 to April 2025, the plant e-commerce store experienced significant growth:
Keyword Rankings: Increased from 19 to 520 keywords.
Organic Traffic: Saw a substantial rise in organic visitors.
Sales: Notable improvement in sales attributed to higher visibility.
Domain Authority: Enhanced credibility and trust with search engines.
Looking to grow your organic visibility?
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