Google Ads Agency Wellington

A Google Ads audit is a thorough evaluation of your business account performance to identify areas of improvement and optimisation.

The benefits of a Google Ads audit include improved ad strength, better targeting, a competitive edge through adherence to best practices, and enhanced conversion tracking for increased effectiveness. The audit empowers your business to refine its advertising strategies and achieve long-term success.

Website audits help us find and identify opportunities on your website to improve your ad score, 

In the context of Google Ads, keyword research is crucial for setting up effective ad campaigns. By selecting the right keywords, we can ensure that your ads appear when your audience searches for terms that are directly related to your service or products.

We will: identify high-potential keywords with sufficient search volume; analyse the competitiveness of keywords to determine bid strategies; group keywords into ad groups based on relevance to improve ad targeting and relevancy; discover long-tail keywords that might have lower competition and costs.

Proper keyword research helps us create targeted ad campaigns that reach the right audience and increase the likelihood of clicks and conversions for your business.

Conversion tracking is the heartbeat of success in Google Ads. It serves as the compass, allowing us to measure the effectiveness of your campaigns and fine-tune results. By meticulously tracking user actions, such as purchases and sign-ups, we unveil insights into the performance of keywords, ads, and targeting strategies—pinpointing the very drivers of your most valuable conversions.

This data-driven approach isn’t just a method; it’s a strategy. It empowers us to allocate your budget with precision, refine targeting parameters, and make informed adjustments to ad copy and landing pages. The outcome? A recipe for improved conversion rates and a campaign finely tuned for success.

Conversion Rate Optimisation refers to the systematic process of enhancing the percentage of website visitors who take a desired action, known as a “conversion,” after clicking on your ads. A conversion can vary based on your business objectives and may include actions such as making a purchase, signing up for a newsletter, filling out a contact form, or downloading a resource.

We focus on optimising the user experience of your landing pages to encourage more users to complete the desired actions. Our ultimate goal is to maximise your return on investment (ROI) from your Google Ads campaigns by improving the efficiency and effectiveness of your conversion funnel.

Ad copies and creatives are vital in Google Ads as they create the first impression on users, boost relevance for higher click-through rates, and contribute to Quality Scores.

We craft compelling ads that highlight your business’s value propositions and incorporate a clear call to action strategy, reinforcing your brand identity. Through analysing performance data, we continually test fresh content to drive better results for your campaigns.

We create well-organised campaign ads and keywords, which target specific groups and audiences to elevate your ad quality and relevance. This leads to better ad quality score and cost efficiency.

Our structured approach enables us to control budget allocation, empowering us to prioritise spending on high-performing segments while maintaining a strategic overview of your budget. This precision in budgeting ensures that we can direct your investment into where it has the most impact.

Google Ads optimisation is the cornerstone of effective advertising, so we can drive both financial efficiency and user engagement. By allocating your budget and refining ad elements, we can maximise returns and relevance. This strategic approach ensures your campaigns resonate with users’ intent, elevating Quality Scores and placement. 

Our optimisation extends to user experience, guiding seamless journeys that boost trust and conversion rates. We regularly analyse and adjust the complete cycle, resulting in campaigns that not only generate clicks but also deliver tangible, impactful outcomes.