Niche: eCommerce/Garden and Kit-set Sheds
Service: SEO
A New Zealand-based business selling backyard and garden shed kits came to us with minimal organic search presence. Despite having a quality product range and national delivery, they were receiving just 5 clicks and 500 impressions per month from Google.
With most website traffic coming from paid channels, they needed a way to drive consistent, high-intent visitors organically—and convert them into buyers.
We developed a long-term SEO strategy focused on improving visibility for product-related and location-based searches.
Keyword Research Focused on Buyer Intent
We identified high-intent keywords such as “shed kits NZ,” “DIY garden sheds,” and “backyard office sheds,” then mapped these terms to relevant pages across the site.
On-Page Optimisation
Key pages were rewritten to naturally include targeted keywords in titles, headers, and body content. We also added structured data to enhance how listings appeared in Google Search.
Technical SEO Fixes
We cleaned up crawl issues, optimised the mobile experience, improved page load speeds, and ensured Google could properly index every important page.
Local SEO Enhancements
Although the business served all of NZ, we added region-specific content and optimised their Google Business Profile to rank for terms like “shed kits Auckland” and “Christchurch garden sheds.”
Link Building
We built backlinks from local directories, related blogs, and supplier sites to help increase domain authority and support long-term rankings.
Google Search Console:
After 12 months of consistent work, from May 24 to May 25 we saw:
Organic Clicks: Increased from 5 to 60 per month
Impressions: Increased from 500 to 4,000 per month
This represents a 12x growth in organic traffic and an 8x increase in search visibility, all without increasing ad spend.
The business now benefits from consistent traffic and leads directly from Google, creating a more sustainable marketing funnel.
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