Raglan SEO Agency

A website audit is a comprehensive review of page performance. If your website falls short of meeting your traffic goals, an audit becomes invaluable for pinpointing areas that require improvement to enhance overall performance. By identifying and rectifying errors, website audits contribute to improved Google search rankings, increased site traffic, and enhanced technical performance.

SEO keywords are the linguistic bridge connecting visitors to your website via search engines. By incorporating SEO-friendly keywords, a well-optimised website ‘speaks the same language’ as its potential visitors. Our approach involves comprehensive keyword research at the project’s outset to identify crucial queries. We then craft content that addresses audience questions, signaling to search engines the relevance of your page to those specific keywords.

Technical SEO plays a pivotal role in ensuring optimal website performance, usability, and search engine visibility. Concentrating on elements such as site speed, mobile responsiveness, and crawlability, technical SEO aims to elevate rankings and online presence. The advantages are substantial, ranging from improved website rankings through enhanced crawlability for search engines, driving organic traffic, to optimising user experience with faster site speed and mobile responsiveness, ultimately resulting in heightened engagement and conversions.

Local SEO is the strategic optimisation of a business’s online presence to attract customers specifically from New Zealand, enhancing visibility in local search results such as Google Maps and local directories. Targeting the local audience, this approach significantly increases the likelihood of being discovered by potential customers nearby, ultimately driving both online and foot traffic. The outcomes include higher sales and revenue, effective local market competition, the establishment of a robust online reputation, the cultivation of trust with customers, and solidifying your business as the preferred choice for local products or services offered.

Content marketing is indispensable for your business, as it actively engages and educates customers, cultivating trust and establishing industry leadership. Beyond its pivotal role in SEO, aiding businesses in ranking higher in search results and attracting organic traffic, content marketing has a profound impact. It not only generates brand awareness, drives website traffic, and increases conversions but also positions your business as a credible authority, fostering customer loyalty and ensuring long-term success. In essence, content marketing is a cornerstone that enhances SEO, boosts brand awareness, and establishes credibility, making it essential for your business to thrive in the dynamic digital landscape.

A Google My Business profile is a complimentary listing by Google, enabling businesses to showcase crucial information like address, phone number, and reviews. Prominently featured in search results and maps, this listing enhances visibility and attracts customers. Optimising your Google My Business profile is pivotal for two key reasons: it elevates your online presence, boosting visibility in local search results, and it provides valuable information to customers, fostering trust. Additionally, it allows you to manage reviews, contributing to customer satisfaction and loyalty. Here at our Raglan SEO Agency we will set it up and optimise it for you. 

Backlinks, or inbound links, act as ‘votes’ from one website to another, influencing the perception of a page’s credibility by search engines like Google. The more high-quality backlinks a page accumulates from diverse referring domains, the higher it typically scores in organic search, elevating both page and domain authority—a crucial strategy for SEO success. Our team focuses on building relevant links tailored to your audience, not only boosting rankings but also attracting potential customers. Quality is paramount, as links from sources like web 2.0 or link farms can adversely impact SEO rankings.