If you’re running an eCommerce store, chances are you’ve experienced this frustrating scenario: a shopper loads up their cart with items, only to drop off at the final step—checkout.
Why does this happen?
Often, the answer is surprisingly simple: key information is missing, or the user experience creates friction just when confidence and clarity matter most.
The good news? You don’t need a full site overhaul to fix this. Small, strategic updates to your checkout process can significantly improve your average order value (AOV) and the number of completed purchases.
Here are the five improvements we made:
Customers want to know how far along they are in the checkout process. A simple visual progress bar gives them clarity and reduces the chance of drop-off due to uncertainty. It builds momentum and makes the process feel faster.
Right before checkout is a great moment to introduce customers to related or complementary products. We added a clean, non-intrusive section suggesting items that paired well with what they’d already selected—an easy way to lift AOV without being pushy.
Shoppers want pricing transparency. By bolding key prices (including totals and shipping fees), we reduced confusion and helped customers feel more secure in their decisions. When pricing is clear, trust goes up—and so does conversion.
Don’t make customers hunt for important policies. We placed key return and shipping information right where shoppers could see it—before entering their payment details. This small change can make a big difference in reducing hesitation and building trust.
Icons of accepted payment methods give users peace of mind and help answer a critical question quickly: Can I pay the way I want to? This visual reassurance removes a final barrier to completing the purchase.
These updates are more than cosmetic—they’re strategic tools that: build customer trust, speed up the checkout process, encourage larger orders, reduce cart abandonment.
At the end of the day, it’s not about adding more. It’s about removing friction and making it easy for your customer to say yes.
Simple updates, big impact.
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